It is important to not just think of SEO, content marketing or social media independently of each other, but rather how they need to be a part of a whole. The importance of creating content people search for is huge. With this in mind I intend to show techniques such as the use of keyword analysis tools to create valuable content. But once that content is done, what do you do?
Being smart about social media and choosing the ones that work for your business is key. Knowing where your audience is, is vital for your business. Sometimes just one social media platform is what you need, and that platform might not be the one everyone raves about. That’s fine. You need to be having the right conversation, with the right people, at the right time and place.