{"id":616,"date":"2016-04-01T09:33:45","date_gmt":"2016-03-31T23:33:45","guid":{"rendered":"https:\/\/2016.sunshinecoast.wordcamp.org\/?post_type=wcb_session&#038;p=616"},"modified":"2016-05-03T10:57:28","modified_gmt":"2016-05-03T00:57:28","slug":"developing-your-online-video-strategy","status":"publish","type":"wcb_session","link":"https:\/\/sunshinecoast.wordcamp.org\/2016\/session\/developing-your-online-video-strategy\/","title":{"rendered":"Developing your Online Video Strategy"},"content":{"rendered":"<p>Search engines love it. Social media platforms have embraced it. Your audience can&#8217;t get enough of it. Online video is everywhere, but how is your brand using video?<\/p>\n<p>Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. In this presentation, I&#8217;ll walk you through my 7 Elements for an Effective Online Video Strategy and introduce you to the importance of developing a clear strategy that works seamlessly with your overall marketing strategy before you even think about rolling the camera.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engines love it. Social media platforms have embraced it. Your audience can&#8217;t get enough of it. Online video is everywhere, but how is your brand using video? Too often businesses approach video in entirely the wrong way, they invest &hellip; <a href=\"https:\/\/sunshinecoast.wordcamp.org\/2016\/session\/developing-your-online-video-strategy\/\">Continue reading <span class=\"assistive-text\">Developing your Online Video Strategy<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8356130,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1462600800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[550],"footnotes":""},"session_track":[14022],"session_category":[],"class_list":["post-616","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-user-track"],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p730GA-9W","session_date_time":{"date":"May 7, 2016","time":"4:00 pm"},"session_speakers":[{"id":"550","slug":"ben-amos","name":"Ben Amos","link":"https:\/\/sunshinecoast.wordcamp.org\/2016\/speaker\/ben-amos\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/8356130"}],"version-history":[{"count":1,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/616\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/616\/revisions\/617"}],"speakers":[{"embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/550"}],"wp:attachment":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=616"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}