{"id":639,"date":"2016-04-01T09:26:48","date_gmt":"2016-03-31T23:26:48","guid":{"rendered":"https:\/\/2016.sunshinecoast.wordcamp.org\/?post_type=wcb_session&#038;p=639"},"modified":"2016-05-02T14:03:10","modified_gmt":"2016-05-02T04:03:10","slug":"local-business-challenges-how-to-solve-them-with-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/sunshinecoast.wordcamp.org\/2016\/session\/local-business-challenges-how-to-solve-them-with-wordpress\/","title":{"rendered":"Local Business Challenges &amp; How To Solve Them With WordPress"},"content":{"rendered":"<p>Tracey will take you through the essential elements of promoting a local business &#8211; from planning and building your website to SEO and marketing.<\/p>\n<ul>\n<li>Tips on how to plan and structure a local business website and how to avoid some common mistakes<\/li>\n<li>Inspiring trust in potential customers<\/li>\n<li>Developer tips (that business owners don\u2019t need to know how to do, but should ensure their developer does)<\/li>\n<li>Ways to attract new customers and keep existing ones loyal<\/li>\n<li>How to leverage SEO and social media to build your business locally<\/li>\n<\/ul>\n<p>Tracey\u2019s talk is aimed at small business owners and those making websites for them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracey will take you through the essential elements of promoting a local business &#8211; from planning and building your website to SEO and marketing. Tips on how to plan and structure a local business website and how to avoid some &hellip; <a href=\"https:\/\/sunshinecoast.wordcamp.org\/2016\/session\/local-business-challenges-how-to-solve-them-with-wordpress\/\">Continue reading <span class=\"assistive-text\">Local Business Challenges &amp; How To Solve Them With WordPress<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14097429,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1462665600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[564],"footnotes":""},"session_track":[107898],"session_category":[],"class_list":["post-639","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business-track"],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p730GA-aj","session_date_time":{"date":"May 8, 2016","time":"10:00 am"},"session_speakers":[{"id":"564","slug":"tracey-kemp","name":"Tracey Kemp","link":"https:\/\/sunshinecoast.wordcamp.org\/2016\/speaker\/tracey-kemp\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/639\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/639\/revisions\/1028"}],"speakers":[{"embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/564"}],"author":[{"embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/getwebcreative"}],"wp:attachment":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=639"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}