{"id":944,"date":"2016-04-20T22:57:26","date_gmt":"2016-04-20T12:57:26","guid":{"rendered":"https:\/\/2016.sunshinecoast.wordcamp.org\/?post_type=wcb_session&#038;p=944"},"modified":"2016-05-03T10:56:28","modified_gmt":"2016-05-03T00:56:28","slug":"why-your-blog-is-the-secret-ingredient-to-facebook-ad-roi-woodford-folk-festival-casestudy","status":"publish","type":"wcb_session","link":"https:\/\/sunshinecoast.wordcamp.org\/2016\/session\/why-your-blog-is-the-secret-ingredient-to-facebook-ad-roi-woodford-folk-festival-casestudy\/","title":{"rendered":"Why Your Blog is the Secret Ingredient to Facebook Ad ROI: Woodford Folk Festival Casestudy"},"content":{"rendered":"<p>In this session you\u2019ll discover how Australia\u2019s largest outdoor festival, the Woodford Folk Festival, used indepth ideal customer profiling, their blog and Facebook ads to sell 1.6M in tickets with $30K ad spend in the leadup to their 30th Anniversary event. I will walk you through my exact strategy step-by-step so you can replicate it in your own business\/blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this session you\u2019ll discover how Australia\u2019s largest outdoor festival, the Woodford Folk Festival, used indepth ideal customer profiling, their blog and Facebook ads to sell 1.6M in tickets with $30K ad spend in the leadup to their 30th Anniversary &hellip; <a href=\"https:\/\/sunshinecoast.wordcamp.org\/2016\/session\/why-your-blog-is-the-secret-ingredient-to-facebook-ad-roi-woodford-folk-festival-casestudy\/\">Continue reading <span class=\"assistive-text\">Why Your Blog is the Secret Ingredient to Facebook Ad ROI: Woodford Folk Festival Casestudy<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8358726,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1462671000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[911],"footnotes":""},"session_track":[107898],"session_category":[],"class_list":["post-944","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business-track"],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p730GA-fe","session_date_time":{"date":"May 8, 2016","time":"11:30 am"},"session_speakers":[{"id":"911","slug":"cas-mccullough","name":"Cas McCullough","link":"https:\/\/sunshinecoast.wordcamp.org\/2016\/speaker\/cas-mccullough\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/8358726"}],"version-history":[{"count":1,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/944\/revisions"}],"predecessor-version":[{"id":945,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/944\/revisions\/945"}],"speakers":[{"embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/911"}],"wp:attachment":[{"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=944"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=944"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sunshinecoast.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}